Physical stores offer face to face customer experience. Getting out of the house helps us to socialize with known or unknown people. Walking down to nearby stores or walking up and down the aisles of the big department stores helps with our exercise. We live in the generation that wants things immediately. The feeling of actually seeing, holding and trying the product before you buy is definitely different.
One of the few drawbacks against online shopping is the difficulty in getting your purchases immediately. Smaller day to day purchases are cheaper buying at a local store. To keep the customers happy big physical stores are thinking out of the box ideas like special discounts during holidays and festivals, attractive gift offers, periodical bargain shopping, membership points. Major drawbacks of shopping at the physical store are the time and the space factor. Stocking large quantities of each item in the warehouse is close to impossible. Consequently many big box spaces are now empty. Physical stores are feeling the pinch as online stores account for a rapidly increasing share of the retail market.