Monday, 27 August 2012

E-commerce Marketing Strategies

E commerce marketing strategies are very important for doing attractive marketing for your ecommerce website, let's take a look at how to go about implementing it into your company's email marketing plan. The key to increasing traffic is to increase your online visibility by ranking high in search engine results. The majority of shoppers choose to click on a result from the first-page of results, so don’t hesitate to put in the extra effort to assure that you are among those results. Use the basic strategies of targeting keywords, inserting meta tags, and developing creative content. Whether your ecommerce business is new to social media marketing, competitive intelligence can be very useful. Spend some time by conducting a competitive audit of your top five competitors on the social web. Include: The social sites in which they are active,the type of content they publish on the social web, the number of followers/fans/views they have on each site.etc.

The primary goal of your E commerce website may be to sell products, but your social media marketing strategy should encompass a wider range of tactics that simply promoting offerings. With too much product pushing and not enough engagement, you’re unlikely to experience optimal success on online shopping. Email marketing is one of the most economical and reliable ways to build a relationship with visitors and eventually convert them into buyers. It is an effective tool for staying in touch and developing the level of comfort and trust that is necessary before they will agree to do business with you. You can use email to convince your subscribers of your expertise in your niche. The more they come to accept you as an authority, the greater your credibility will become and the easier it will be for you to make sales. Plus, email is a very handy tool for keeping customers abreast of new products, special promotions and the latest announcements about your business.

Look into exchanging advertising or offering a small commission fee to related businesses that are willing to advertise for you on their website. When you are involved in affiliate-marketing, it is important to choose well-known and frequently-visited sites that are in some way related with the type of products you offer. For example, if you are a bakery specializing in wedding cake, it would be beneficial to have a wedding planner or wedding photographer advertise for you on their site.

The shopping cart is so important part of online shopping, that almost any business should consider replacing their system if they can’t easily and quickly change the sequence, layout, button location, button text, page copy, promotion codes, trust badges, etc. As with product pages, small changes in these elements can result in big increases in conversion rates.


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