Saturday, 1 September 2012

Email Marketing Impact On E-commerce Growth

Email marketing is a cost effective marketing strategy of ecommerce business. Email Marketing involve Sending email to a group of people with the purpose of enhancing the relationship of a merchant, acquiring new customer and giving advertising of company with its current or previous customers. Every email sent to a potential or current customer could be considered under email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.

A good email marketing campaign can helps a lot to online shopping portals. They can send their ads, offers and new products etc through Email and increase their sales. Emails have always been about more than just words. Hyperlinks within the email that lead to specific web pages create a uniquely dynamic user experience. Unlike a direct marketing letter sent through snail mail, the recipient has only to click once to gain instant access to the content you wish them to view, whether it’s a particular product, details of an upcoming offer or anything else for example jewelry based online shop can send their offers on pearl jewellery. Email is not a solitary medium. People like to forward messages to their friends that they think might interest them and share them on social networks. Email enables you to readily exploit the enormous potential for reach and influence offered by social media and viral.

One of the major benefits of email as a tool for communication has always been the time (or lack of it) that it takes for a message to reach its recipient. Within seconds of clicking ‘send’, your email campaign will be sitting in prospective customers’ inboxes. This is of particular benefit for time sensitive offers, and can be used to remind customers when the deadline for a special deal is coming to an end. Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion. Using email marketing we can engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product.



  1. Email marketing is powerful technique because it allows you to develop personal relationships with email subscribers.Also it effects to business profit as well as market position also.

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