Gold jewelry is the jewelry item that is used as a fashion accessory and often as a lifestyle piece that you wear every day that defines your personal style. Most gold jewelry is appropriate casually or when dressed to the nines. Gold jewelry is versatile and wearable day or night. Gold jewelry never goes out of style, and for good reason, because gold is as wearer-friendly as it is beautiful. Pure gold doesn't react with other elements to create tarnish, the residue that accumulates on some metals before transferring to your skin as a stain. Sometimes people have allergy or staining problems with metals that are combined with gold, but the gold itself is rarely a problem.
Online jewelry stores still remain the most cost effective form of jewelry buying, especially now that gold prices have soared and are expected to soar. This may mean increased business for online jewelry stores, if traditional shoppers are willing to cross the threshold into online sales. Gold jewelry prices are dependent upon the purity of the gold used or karat weight, the market value of gold, and the level of craftsmanship and design of each jewelry piece. In the past, gold may have stayed at $500 per ounce, or near it, for many months at a time, giving online jewelers ample time to go into their websites and change their hundreds--or sometimes thousands of items. Now, with weekly and sometimes dramatic daily changes in the price of gold, it may be more difficult for online jewelers to change their prices fast enough to meet customer demand.
Solid gold is durable, so it is a better choice for jewelry you'll wear regularly. Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. If you have allergies to nickel or other metals, choose items that have high gold content, such as 18K or 22K gold jewelry. Gold filled or plated jewelry is suitable for jewelry that you wear occasionally. Everyday use would eventually diminish the gold layer, exposing the metal below, which might stain your skin or cause an allergic reaction. For pieces that will last a lifetime and beyond, buy the highest quality gold your budget allows.