E commerce is the best platform for business owners to connect with their customers and to stream line the sales process over the internet. Every transaction related to sale of the product or service from transfer of funds to transaction processing to data interchange will take place on the internet. Internet has brought tremendous changes in the field of marketing. Every business regardless of its size is benefited by internet marketing.
This platform is beneficial for both business owners and consumers. If the business has a physical store then it will be able to provide its services only to limited geographical area. But, if it has an ecommerce website then it will be able to serve the whole world. Customers do not need to walk to the store to get the desired product. They can easily get their desired product without moving from the comfort of their home provided there is an internet connection.
There are two ways to sell the products and services online. One way is to build an ecommerce website and the other way is to approach open source ecommerce platforms that allow the business owners to sell their products. There are number of open source platforms available online to sell the products. All that is needed to do is to choose the best platform that suits the needs and requirements to sell the specific product or service online.
A business with ecommerce store will have a chance to promote their brand to a wider global audience. This platform will reduce the costs of advertising, marketing and man power. One can also reduce the distribution costs if their services are downloadable. Physical presence of the store is also not required. Customers enjoy shopping online. This platform reduces the travel costs and time of the customer as he/she do not require traveling long distances to reach the store to buy the required product or service. They can easily get the required product with just a few mouse clicks.
This platform provides a way for the customer to choose from various products available online and do their choice online shopping. They can easily compare the prices of the products and choose the best deal available. As the internet is open 24/7 customers can shop at their convenience.