Importance Of Jewellery In Different Cultures

Jewellery is any piece of fine material used to adorn one's self. Jewelry is made out of almost every material known and has been made to adorn nearly every body part, from hairpins to toe rings and many more types of jewelry. While high-quality and artistic pieces are made with gemstones and precious metals like pearl, diamond etc, less costly costume jewelry is made from less valuable materials and is mass-produced. Each piece of jewelry whether it is pearl jewellery or any type of jewellery comes with a special message, and at various points of your relationship, you want to make sure that you give the piece that says what you want it to say and not more or less. In fact, depending on the relationship you have with the person you are giving it, too, even if they are not your girlfriend, you have to think about what the jewelry of choice is stating, as in what kind of significance the piece has and what you are communicating when you decide to bestow that piece upon them.

Greece Jewellery

People wear jewelry for reasons varying from a desire to be like a person they admire to a need to be ostentatious and noticed. Some people are now choosing to wear jewelry in order to feel a connection to times past. That may explain the recent popularity of Egyptian Jewelry. Egyptian jewelry was based primarily on symbolism tied to the rich religious beliefs of their culture. Some examples include the fact that green jade is used to represent fertility. They also made extensive use of the scarab. The scarab represents re-birth and jewelry with a scarab was often placed in the tombs of deceased nobles in order to create the means of their movement back to life.


The talismans jewellery represents ancient traditions. A true talisman is a jewelry made according to the movements of the planets and other heavenly objects at a specific time and combine different symbols and metals. The Hamesh hand or Hamsa hand is a popular motif in Jewish jewelry. Arab cultures often refer to it as the Hand of Fatima, which represents the Hand of G-d. The Hamsa serves as an ancient talismanic way of averting the evil eye and providing a "protecting hand" or "Hand of God". The Hamsa appears often in stylized form, as a hand with three fingers raised, and sometimes with two thumbs arranged symmetrically. The symbol is used in amulets, charms, jewelry, door entrances, cars, and other places to ward the evil eye. the Akindra symbols(Jewellery) are now used by many other people, not just exclusively by religious leaders and royalty, the symbols themselves still have significant meanings to the people that use them. Both African jewellery for men and African jewellery for women exist, when worn they hold deep meanings and often have underlying philosophies behind them. African tribal jewellery has become more popular as time has gone on, now widely available, the symbols used can be traced right back to the history of African jewellery and the original Akindra symbols.

Importance Of Jewellery In Different Cultures

Selecting A Pearl Jewelry

Pearl jewelry sets are a great option for someone who wants a beautiful set of jewelry. Pearl jewelry is often found as family heirlooms, passed on from a grandmother to mother and from a mother to the daughter.Being the most magical and feminine of all gems, pearl jewelry has long been considered as one of the most romantic items that can be gifted to a lady. As a matter of fact, freshwater pearl sets go beautifully well with any neckline, whatever the attire could be.

Selecting a Pearl Jewellery might at times seem to be a difficult task. If you plan to gift someone jewelry made of pearls. you must take into account the type and color of clothes she often wears, her tastes, her preferences, her style and her wearing habits and so on. Pearls have been in fashion since ages; and have invariably been able to capture a woman's heart. So now when you plan to buy a gift for that special person, be sure it's a jewelry with pearls on it, so that she could cherish the moment the rest of her life, and so that each time she wears it she could be reminded of how much you love and care for her. Pearl jewelry goes well with either deep colored dresses or light colored dresses, these can be adorned in the morning as a part of a formal wear or it is goes well with even the evening casual wear.

Give this romantic gold plated pendant set with zig zag pearl chain from Realshoppee to a loved one and show you care.  

Pearl pendant can be used with different styles of necklaces. It can be worn with a choker or even with long loose necklaces. Pearl pendants can be worn any time and in any occasion. In addition, it can be paired with any type of attire. Here are a few examples of when you can wear your elegant pearl pendant. Pearl pendants make for an elegant and eye-catching accessory during prom night. Pearls may symbolize a new phase in the life of a lady. The gentle luster of the pearl will accentuate her beautiful personality, making it the perfect night for her to shine.

Selecting A Pearl Jewelry

Daily Wear Gold Jewellery

Gold jewelry is the jewelry item that is used as a fashion accessory and often as a lifestyle piece that you wear every day that defines your personal style.  Most gold jewelry is appropriate casually or when dressed to the nines.  Gold jewelry is versatile and wearable day or night. Gold jewelry never goes out of style, and for good reason, because gold is as wearer-friendly as it is beautiful. Pure gold doesn't react with other elements to create tarnish, the residue that accumulates on some metals before transferring to your skin as a stain. Sometimes people have allergy or staining problems with metals that are combined with gold, but the gold itself is rarely a problem.

Online jewelry stores still remain the most cost effective form of jewelry buying, especially now that gold prices have soared and are expected to soar. This may mean increased business for online jewelry stores, if traditional shoppers are willing to cross the threshold into online sales. Gold jewelry prices are dependent upon the purity of the gold used or karat weight, the market value of gold, and the level of craftsmanship and design of each jewelry piece. In the past, gold may have stayed at $500 per ounce, or near it, for many months at a time, giving online jewelers ample time to go into their websites and change their hundreds--or sometimes thousands of items. Now, with weekly and sometimes dramatic daily changes in the price of gold, it may be more difficult for online jewelers to change their prices fast enough to meet customer demand.

Solid gold is durable, so it is a better choice for jewelry you'll wear regularly. Pure gold is too soft for everyday wear, so it is alloyed with a mixture of metals like silver, copper, nickel, and zinc to give it strength and durability. If you have allergies to nickel or other metals, choose items that have high gold content, such as 18K or 22K gold jewelry. Gold filled or plated jewelry is suitable for jewelry that you wear occasionally. Everyday use would eventually diminish the gold layer, exposing the metal below, which might stain your skin or cause an allergic reaction. For pieces that will last a lifetime and beyond, buy the highest quality gold your budget allows.

Daily Wear Gold Jewellery

Ecommerce Effective Platform To Sell Your Products

E commerce is the best platform for business owners to connect with their customers and to stream line the sales process over the internet. Every transaction related to sale of the product or service from transfer of funds to transaction processing to data interchange will take place on the internet. Internet has brought tremendous changes in the field of marketing. Every business regardless of its size is benefited by internet marketing.

This platform is beneficial for both business owners and consumers. If the business has a physical store then it will be able to provide its services only to limited geographical area. But, if it has an ecommerce website then it will be able to serve the whole world. Customers do not need to walk to the store to get the desired product. They can easily get their desired product without moving from the comfort of their home provided there is an internet connection.

There are two ways to sell the products and services online. One way is to build an ecommerce website and the other way is to approach open source ecommerce platforms that allow the business owners to sell their products. There are number of open source platforms available online to sell the products. All that is needed to do is to choose the best platform that suits the needs and requirements to sell the specific product or service online.

A business with ecommerce store will have a chance to promote their brand to a wider global audience. This platform will reduce the costs of advertising, marketing and man power. One can also reduce the distribution costs if their services are downloadable. Physical presence of the store is also not required. Customers enjoy shopping online. This platform reduces the travel costs and time of the customer as he/she do not require traveling long distances to reach the store to buy the required product or service. They can easily get the required product with just a few mouse clicks.

This platform provides a way for the customer to choose from various products available online and do their choice online shopping. They can easily compare the prices of the products and choose the best deal available.  As the internet is open 24/7 customers can shop at their convenience.

Ecommerce Effective Platform To Sell Your Products

Pearl Pendant Best Choice For Women

Pearl pendants are a piece of jewelry which is an absolute must in a lady's wardrobe. The best thing about the pearl pendants is that, it has the beauty and charm of a pearl along with a diamond that would redefine her entire persona by adding unmatched and untapped style and elegance. It's a piece of jewelry which would simply accentuate the beauty and grace a woman that she carries with herself. Gifting her a pearl pendant is an easy way of letting her know that your love for her is as strong and intense as a diamond and as pure and beautiful as a pearl.A pearl pendant or for that matter any pendant, rests close to the heart; the reason is because a heart symbolizes love and a pendant is just its extension. Of all the pearl jewelry, women are extremely possessive about rings and pendants. Both symbolize great human virtues.

From our experience with pearl selling, ladies are more apt to buy a pendant rather than a strand of pearls. Pendants can be less formal and easy to wear. Sometimes a little says a lot. Just a single elegant pearl pendant can give off a powerful yet subtle energy that defines a certain mood. There is a strikingly beautiful “S” shape diamond pendant that caresses a south sea golden and Tahitian chocolate pearl. The pearls are 11.4 mm in size; this double-pearl pendant is rich in appearance and with the many diamonds that are incrusted in the setting will make any lady proud to wear this piece.

You will have to take your time when you select pearl jewellery for yourself or for somebody whom you want to gift it. Your selection must be based on the attire that you wear often. Other things to consider are your taste, style and how you wear your clothes. You can never be out of fashion with pearls because pearls are timeless. It’s good that pearls have captured your heart. Even if you are buying jewellery to gift it to someone close to your heart make sure that it has pearls on it. The recipient will cherish it forever. She will think about you every time she wears it.

Pearl Pendant Best Choice For Women

Pearls: The Eternal Love Of Women

The love for jewels among women has been a tradition since times immemorial. Be it any festive occasion, religious ceremony or a celebration of any kind, women rejoice in adorning themselves with jewels. Amidst numerous other objects of beauty, one of most beautiful and valued gemstones is “pearl”.

Coral Pendant Set with button pearl chain

Pearl has mesmerized us with its sublime beauty since ages and continues to do so till date. The beauty of the pearl is in its simplicity and natural appeal. Unlike other gems, it derives nothing from art as it does not require any cutting or polishing. Since ancient times, the pearl has been considered a symbol of unblemished perfection. It is the oldest known gem, and for many centuries it was considered the most valuable. Pearls are one of best gifts of nature to mankind.

Pearls also have auspicious significance within many of the religions. The Hindu mythology speaks often of the pearl, and relates its discovery to Lord Vishnu, who searched the ocean for these ornaments to deck his daughter Pandala. In Islamic tradition, the pearl symbolizes perfection, and the Koran states that pearls are worn by those in Paradise. Christianity also recognizes the value of pearls; in the New Testament, Jesus compared Heaven to a “pearl of a great price”.

Traditionally, pearls represent beauty and wealth. In modern times, pearl jewelry signifies elegance, grace and sophistication. They can be worn along with almost all types of outfits. Hence, women of all ages around the world are fond of pearl ornaments and their timeless magnificence. Pearls are used to create different types of ornaments including necklaces, pendants, earrings, bangles, anklets, etc in combination with other precious metals, gems and stones. Pearl jewelry is available in a variety of lucrative colors, designs and patterns to choose from. They are also an ideal gift on auspicious occasions like weddings.

It is said that “Next to sound judgment, diamonds and pearls are the rarest things in the world”.

Freshwater and saltwater pearls are the two kinds of natural pearls and are rare to find. Pearls are also cultured which makes them widely available these days. The value of the pearl depends on the shape, size and luster. The bigger the pearl, the higher is the value. Owing of their unique beauty, pearls continue to be highly prized today.

Pearl jewellery has always been perceived as the pinnacle of polish and good taste. And with time, the trend of love for pearls continues to be persistent among women and being conveyed from one generation to the next.

Pearls: The Eternal Love Of Women

Pearl Bracelet Charm For Women

Pearls today are considered stylish jewels. You will be surprised at the variety of colors, shapes, and designs that manufacturers have created with them. There are earrings, necklaces, bracelets, pendants and rings made from pearls. Aside from the usual white and cream, different colors have emerged such as black, gray, red, green, gold, yellow, and blue. The pearl bracelets also vary from round, potato, button, pear, or egg-shaped ones.

A pearl bracelet is a classic item that can be an accessory to a Pearl jewellery like pearl necklace, earring or pendant set. In addition, pearl bracelets are also popular as for wedding jewelry. For younger people such as teenagers and women who are in their early 20s, small sized pearls are suitable for them. Smaller ones are also less expensive and have the discreet charm that is not too overpowering for people who wear them. The pearl bracelets do not have to be strictly made of pearls. Other accents and charms can be added up to make it informal so that even kids can wear them.

Whether you a looking for a classic simple single strand, a double strand, Tahitian pearl, south sea, freshwater or tin cup pearl. Depending on the person wearing it, there are many varying designs, types and sizes to choose from. Many retailers and jewelers like Realshoppee have a presence on the Internet where you can browse extensive collections of beautiful bracelets. Whether it's a classic pearl bracelet or an elegant crystal bracelet, the collection of birthday gifts can have the fashion-forward look of contemporary bracelet styles or the timeless look of bracelets from days gone by. Pearl bracelet add to delight of a woman when she finds such a cultured pearl bracelet being surrounded with precious stones or diamonds. This becomes an eye-catcher especially in those times when it increases the value of their looks in special occasions.

Pearl Bracelet Charm For Women

Buying A Laptop Online Guide

Advent of technology and its improvement from late 20^th century has changed the outlook of world. Communication and rapid exchange of goods and services over computer has increased. Earlier when the data has to be processed, systems were huge in size due to inadequate knowledge. But by the gradual increase in levels of technology. The processing speed , extent of information to be processed have multiplied.

IN this time laptops have filled this Lucien. Laptops being mobile have reduced the wastage of time and also made processing more comfortable. Many company likes acer, ms , sony, Samsung etc. , laptops have come up wide range of designs and intellection making new laptops. Nowadays uses of laptops have surpassed the usage of personal computers.

With increase in number of shop in the sale of laptops, it has become cumbersome for any individual to purchase a laptop of his choice. Dealer consumer relation is shortened by the burgeoning demands of the crowd when a person buys from a shop. To fill this essential gap, online sale of laptops has made its mark. Online shopping of a laptop has just become easy to many when all the details of their requirement are disposed.

This kind of purchase has clearly saved a lot of time otherwise when a consumer visits the website online where the advertisement are clear and no. of steps required to buy are less , this techniques is being widely used. If any person requires a laptop of his choice from abroad, the online buying has made it easy and less costly than otherwise.  Online purchase of laptops has been time sharing , cost effective and also reliable with the service offered by respective companies. Consumer satisfaction and interests are also increased by online purchase of laptops.

Buying A Laptop Online Guide

Care Of Silver Jewelry is Important

Sterling silver is a beautiful metal that will last for generations with proper care. To prevent tarnish, It should be take care from humidity.  Silver jewellery is also as sensitive like pearl jewellery. So, Storing your sterling silver in the open air and humidity for extended periods of time can cause it to tarnish quickly.  Tarnish first appears as a golden hue on your sterling silver then quickly turns to black.  This is a normal process that is caused by oxidization and moisture from air and believe it or not sunshine. To keep tarnish to a minimum it is advised that you store your jewelry pieces when not wearing them.

To store your pieces, keep them in small ziplock bags with no holes. Get the smallest bags you can find. If the piece comes in a tiny bag, keep it until it wears out. Ziplock makes snack size bags which can hold several pieces at once. If you find a hole in a bag, get another one. This reduces the exposure of your jewelry to the compounds which cause tarnish and will reduce the amount of polishing you'll have to do.

Polishing your silver will remove the tarnish. You can use a liquid on most silver jewelry. With the liquid, you dip in your jewelry, swirl, remove and rinse. Follow the directions. If it says do not use it on a piece with a stone in it, then don't. It could damage your stone. By keeping your pieces in their bags, you may find you only need this for a good annual cleaning or to take off a really thick layer of tarnish.

As with all jewelry, do not wear silver jewelry in a swimming pool or hot tub or when using ammonia or cleaning bleach at home. Bleach, including chlorine, will attack and dissolve the metal so that the more delicate parts will come undone. Don't wear silver jewelry in the shower either. Soap residue builds up causing a dull finish on the silver that's difficult to remove. Also, don't use rubber bands to wrap your jewelry bags together.

Care Of Silver Jewelry is Important

Jewellery Designs In Pearl

Pearl jewelry is the jewelry made of natural materials like Cultured freshwater pearls,akoya pearls,south sea pearls, and Tahitian pearls. The designed styles of pearl jewelry have pearl necklace,bracelet,earrings, and pendant for your choice. In fact in early times when people didn't have much sense of beauty, jewelry was made for practical uses, such as collection for wealth and pinning clothes together. However, as time went by, its usage changed for decoration. The first pieces of jewelry were made from kinds of raw materials such as bone, animal teeth, shell, wood, and carved stone. Pearls are normally having a natural colour. For the convenience and for flair different colours are applied over the pearls. The colours add up the beauty of the pearls.Earrings and necklaces can also be classified on the grade of the color of the pearl. While white, and more recently black, saltwater pearls are by far the most popular, other color tints can be found on pearls from the oceans. Pink, blue, champagne, green, black and even purple saltwater pearls can be encountered, but to collect enough of these rare colors to form a complete string of the same size and same shade can take years. Pearls come in eight basic shapes: round, semi-round, button, drop, pear, oval, baroque, and circled. Perfectly round pearls are the rarest and most valuable shape. Semi-rounds are also used in necklaces or in pieces where the shape of the pearl can be disguised to look like it is a perfectly round pearl. Button pearls are like a slightly flattened round pearl and can also make a necklace, but are more often used in single pendants or earrings where the back half of the pearl is covered, making it look like a larger, rounder pearl.

By far, three basic trends can be observed from an overview of the development of fashion design of pearl jewelry. They are clear and succinct style, returning to nature and traditional decoration.

Clear and succinct style
pearl jewelry of simple, clear and succinct tone is gaining increasing favor from customers. This because a sentiment of pursuing the inner beauty and the meaning of matter is set to people again, and need to express by simplified form. Then streamline and geometric figures from great architectural works like pyramid, marble buildings, arch bridges and so on just bring out such sort of simple style.

Returning to Nature
Urban dwellers are search of the tranquility of nature in their ideal life. This can be reflected in the way they choose a pearl jewelry. Due to the rapid development of urbanization, metals, concrete and plastics now characterize a modern city. The hectic, artificial city seems to be cold and lifeless in people's eyes of its inhabitants.

Traditional decoration 
Since pearl jewellery products are thought to be works of fine arts and crafts, some traditional artistic features have been frequently employed to express memorization or yearning in design ideas of pearl jewelry. It is important that they are made to reproduce or reflect the images of ancient Roman relics, Gothic buildings, Chinese carved stone arch bridges, prehistoric totems and even the motives of primitive people in Stone Age.

Jewellery Designs In Pearl

Gold jewelry Vs Pearl Jewelry

Gold jewelry never goes out of style because gold is as wearer-friendly as it is beautiful. Pure gold doesn't react with other elements to create tarnish, When metals are added to the gold the result is an alloy, a blended mixture of the metals that you can think of as a very expensive cake batter. Solid gold is a term that can be used to describe an item that's at least 10K (in the US) gold all the way through. Even though it's a gold alloy--18K, 14K, or anything down to 10K--it can be called solid gold.The purity of gold is measured in carats. s p24ct is pure gold; any carat below this is a gold alloy, a mix of gold and other metals.

The colour of gold – yellow gold, white gold or rose gold – is achieved through the mix of metals in the alloy. By definition, it isn’t possible to find 24ct white or rose gold. As an alloy with the lowest gold to metal ratio (9 parts gold, 15 parts metal), 9ct gold makes the most durable gold jewellery, suitable for daily wear and most resistant to scratching.Gold jewellery can be restored to its former shine by polishing with a soft, lint-free cloth.

In earlier days, there were not many varieties of pearls available. But these days, we have option to choose from wide variety of pearls that looks great and bright. Right from natural fresh water pearls to the 'adjusted' pearls, there are many varieties to choose from the available pearls types. So, before you opt to purchase a regular peal for your loved ones, learn about the types.

As you shop for pearl jewellery, you have three options: natural, cultured, or imitation. Imitation pearls are by far the most affordable, but are also noticeably less lustrous than other choices. Natural pearls are rare and will cost you a fortune. Cultured pearls, on the other hand, are somewhat affordable, highly attractive and creamy in appearance, which makes them the best option for many buyers. Some of the popular varieties used for pearl jewelry are Mabe, Akoya, South Sea, Tahitian, Cortez, etc. Each of these varieties is characterized by different qualities. Cortez pearls are available in a variety of colors including black. Akoya pearls are typically white in color. Mabe pearls are lustrous and South Sea pearls are the largest. They can be colored cream or gold. Though the most popular variety of the Tahitian pearl is the black one with tinges of peacock green, their natural color is grey, black, or silver.

Gold jewelry Vs Pearl Jewelry

Pearl Jewellery- A Perfect Wedding Gift

Weddings are the important occasions which we often attend. A wedding is the ceremony in which a bride and a groom tie into a knot. On this very day many people come to the party and present different kinds of gifts. Sometimes there a few people who are not able to make themselves to the party then also they send wedding gifts to the couple through courier. Modern courier is the recent talk but in the past people had to present the gifts personally.

A wedding is a special time and a new beginning in life and it is made memorable with that perfect marriage gift. So we always very confuse about the wedding gift, According to survey Pearl Jewellery is the second most popular wedding gifts. During marriage bridegroom loves to have these precious gifts.The most safest way of buying jewellery for wedding gifts is to take the help of online shopping websites which enare known for selling authentic jewellery.

Wedding gifts is also exchanged between the bride and groom, It should be symbolic of their love and commitment. No matter whether it is traditional or nontraditional, this gift should be meaningful, or at the very least, personal. Therefore, we know this for certain: cash gifts and toasters are definitely not appropriate choices, Traditionally, the groom with no budget restrictions gives his bride a gift of jewelry, such as a strand of pearls or diamond earrings that she might wear on their wedding day, and thereafter.

Truly, choosing good presents is endless. There are lots of choices you can make and a lot of things you can choose that should fit the couples taste. If you are still unable to find suitable ideas for wedding gifts, then do not forget the Internet. Problems in finding good wedding gifts are eliminated through the use of the Internet. It is home to thousands of businesses offering good wedding presents suitable for both the couple and participants of the occasion.

Pearl Jewellery- A Perfect Wedding Gift

How To Check Purity Of Pearl

Fake Pearls

Pearls are amongst the oldest and most universal of all gems. They are the oldest jewels known to man, and the only gem made by a living animal. Pearls were symbolic of purity, chastity and feminine charm. In classical Rome, only persons above a certain rank were allowed to wear pearl jewellery. Pearls are very alluring and hold a quality that both defines elegance and natural beauty. There are more varieties and availability of pearls today than ever before. So there is more chance of fake pearl. How would you distinguish between a genuine and a fake pearls. There are few tips which helps you to make th difference between real and fake pearls.

Real Pearl

• If you hold real pearls in your hand, they will be cool to the touch for several seconds before warming up. Genuine pearls tend to warm with contact to the skin much faster than glass pearls. Resin or plastic pearls tend to feel somewhat warm upon first contact. 
• Rub the pearls lightly along the biting edge of your upper front teeth. If they feel slightly rough, sandy or gritty, it's likely they are cultured or natural pearls because of the layers of nacre that have formed over time. If they feel smooth or glassy, they are probably imitations. That's because the imitations are made by dipping a plastic or glass bead into some sort of paint, sometimes including iridescent fish scales.
• Take two pearls then lightly rub one against the other. If they feel gritty or sandy, they are real pearls. If they feel smooth, they are not real.
• Quality pearls will have a sharp contrast between the brightest area where direct light is hitting the pearls and the shaded area creating an illusion of a “ball within the pearl.” Check for luster by examining them under a fluorescent lamp and rolling them from side to side to examine uniform luster.
• Real pearls tend not to be perfect and may have bands in their nacre, bumps, ridges, or pits. They vary in size and shape from one to another.There are three pearl shapes including symmetrical, spherical, and baroque. The spherical is the rarest and most desirable. 
• Real pearls tend to be drilled from both sides, to meet in the center. If you could see the cross section of the pearl, the hole may appear wider at the outside edge of the pearl than at the center (which can make stringing poorly-drilled pearls very challenging). One reason for this is because a bigger hole means less weight and lower value, since the weight of a pearl affects its price. The holes of fake pearls often form a shallow bowl shape while the holes of real pearls are more likely to be flat.
• Real pearls are heavier for their size than plastic, resin, or hollow glass pearls.
• In a finished pearl necklace or bracelet, real pearls are more likely to have knots between each pearl than fake pearls. Real pearls are more likely to have settings of gold, silver, or platinum than faux pearls. 

How To Check Purity Of Pearl

Freshwater Vs Tahitian Pearls

Freshwater pearls come from freshwater mussels and are primarily produced by China. Freshwater pearls come in various pastel shades of white, black, pink, peach, lavender, plum, purple, and tangerine, depending on the type of mussel. The typical size of freshwater pearls is 2mm - 16mm with 7mm - 8mm being the most common. Freshwater pearls are typically found in lakes and rivers in China or Japan, and are produced in mollusks called mussels. Freshwater pearls have recently revolutionized the pearl industry by producing beautiful and lustrous natural white and pink pearls at a price that is a fraction of Akoya and smaller sized South sea pearls.

Tahitian Pearls come from the warm waters of the South Seas and are grown in a Black-Lipped oyster. They are the only pearl to achieve a black body color naturally and are typically very large(9mm - 16mm). Tahitian pearls, although mostly dark, can come in a wide range of hues, including black, gray, silver, green, blue and purple. These pearls come in more exotic colors like silver, golden green, and gray-black.

Tahitian pearls actually consist of the widest spectrum of exotic colors of any pearl such as peacock green, silver green, blue, and eggplant colors just to name a few. These pearls are produced by the Pinctada Margaritifera oyster, which is found exclusively in Tahiti and several other French Polynesian islands. Beautiful Tahitian pearls are among the largest pearls in the world, ranging in size from approximately 8 mm to 18 mm. The only larger commercially harvested pearls today are South Sea. The beauty of Tahitian pearls, however, is not limited to their size, but their incredible array of iridescent colors. Tahitian pearls are the only pearls that have a full color spectrum. Black-lip pearl oysters have a rainbow-like mantle which exhibits all natural colors. These colors are expressed in Tahitian pearls in a magical way with colors shimmering over the surface of some of the best specimens. pearl jewellery made from Tahitian pearl is suitable for weddings. There are black wedding or bridal jewellery collections targeting people who are marrying shortly. Black pearl rings are magical pieces for weddings. Gifting black pearl jewellery to your loved or dearer ones will be a really surprising for them. Every one believes red is the colour of love and hence for proposing pink or red pearl or diamond is good. Those who are different , likes to try out new and refreshing ideas, black pearl jewellery is for you.

Freshwater Vs Tahitian Pearls

Online Shopping and Jewelry

Jewellery is the largest selling product online and every four minutes a jewellry piece is sold in India according to research. The purchasing trend is different according to geographical areas. Although a majority of jewelry sellers have their own websites, they tend to neglect the importance of promoting their websites. It is believed that many people have the habit of doing online research about the products they are about to purchase. If jewelry sellers could add sufficient information about their jewelry items they put on their websites, customers are more likely to be attracted by the jewelry items. Jewellery portals have also given customers a new way of fine gifting. While jewellery mostly pearl jewellery is one of the best loved gifts for most women, time and distance makes it a little difficult for people to gift it to their beloved. With online jewellery shops in place it's easy for anyone to pick a piece of jewellery and get it sent as a gift to anyone in any part of the country.

As trusted online jewellery shop most of the time make free delivery of the product. And along with the free shipping facilities they make their respective customers available with different offers, that are in the favor of customer interest. As such offers make you friendly with the website and due to such products you find that website economical to you. Before ordering for the product get all the related information of the product. You can communicate them via e-mails and customer care services. Make sure that the jewellery you select possess high durability and a perfect quality. As jewellery with high quality always remain with high luster it does not leave its charm too easily. If you select product with high durability it will surely make a timeless jewellery. However you must select the timeless metal and gemstone of the jewellery.

Today, the Indian Online retail market is estimated to be around 20 billion and is growing phenomenally. Sources confirm that jewellery forms a major chunk of online sales on most of the big retail portals. As of today, the online jewellery market in US is around $30 Billion. If such can be the figures in US, the jewellery crazy India can rest assured of a great future too.  There are a number of reasons why online retail , especially those in high-value products hasn't really performed as expected. There are back-end issues, lack of creative incentives offered to the consumer and consumer behaviour in India, who require way more personalised attention than in the west.

Online Shopping and Jewelry

Email Marketing Impact On E-commerce Growth

Email marketing is a cost effective marketing strategy of ecommerce business. Email Marketing involve Sending email to a group of people with the purpose of enhancing the relationship of a merchant, acquiring new customer and giving advertising of company with its current or previous customers. Every email sent to a potential or current customer could be considered under email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database.

A good email marketing campaign can helps a lot to online shopping portals. They can send their ads, offers and new products etc through Email and increase their sales. Emails have always been about more than just words. Hyperlinks within the email that lead to specific web pages create a uniquely dynamic user experience. Unlike a direct marketing letter sent through snail mail, the recipient has only to click once to gain instant access to the content you wish them to view, whether it’s a particular product, details of an upcoming offer or anything else for example jewelry based online shop can send their offers on pearl jewellery. Email is not a solitary medium. People like to forward messages to their friends that they think might interest them and share them on social networks. Email enables you to readily exploit the enormous potential for reach and influence offered by social media and viral.

One of the major benefits of email as a tool for communication has always been the time (or lack of it) that it takes for a message to reach its recipient. Within seconds of clicking ‘send’, your email campaign will be sitting in prospective customers’ inboxes. This is of particular benefit for time sensitive offers, and can be used to remind customers when the deadline for a special deal is coming to an end. Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion. Using email marketing we can engages readers. Email marketing campaigns are interactive. Include graphics, Flash and surveys, for example, to bring potential clients into an experience with your company and its product.

Email Marketing Impact On E-commerce Growth